Several of my students have used, or are planning to use, focus groups in their research projects. I’ve seen this method of data collection used in rigorous research settings as well as looser market or customer research settings and have been pondering on the pros and cons presented. ‘A focus group saves so much time …
Tag: research methods
Musings on the research onion
Many of you will recognise the term ‘research onion’. Disappointingly, this is not a sentient onion that has mastered the skills of research, but is a shorthand reference to a well-known and well-used model showing the various methodological decisions one must make when designing a research project, devised and published by Mark Saunders, Adrian Thornhill …
Musings on ways of doing research (and socks)
There are some words and phrases you will encounter in methodological discussions and it’s important to understand what they mean and how they are used by researchers. Let’s start with ‘methodology’ itself. I tell my students that ‘method’ is what you do and the ‘ology’ is why and how you’re doing it that way. A …
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Musings on methodology 