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Musings on focus groups

Several of my students have used, or are planning to use, focus groups in their research projects. I’ve seen this method of data collection used in rigorous research settings as well as looser market or customer research settings and have been pondering on the pros and cons presented. ‘A focus group saves so much time …

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Musings on sampling

A couple of things happened recently that set me thinking about sampling. The first was a brilliant webinar hosted by the British Academy of Management (BAM). The speaker was a quantitative researcher and was giving tips on how to present quantitative data analysis successfully. I lean naturally toward qualitative work so I attended the webinar …

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Musings on rating scales

It’s the Christmas break, I’ve stopped work and I’m officially on holiday. I’m relaxing and enjoying myself and definitely not thinking about research issues. Except… yesterday while we were having our lunch my children mentioned that they had filled in a survey at school before they broke up for the holidays. Naturally, my ears pricked …

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Musings on the research onion

Many of you will recognise the term ‘research onion’. Disappointingly, this is not a sentient onion that has mastered the skills of research, but is a shorthand reference to a well-known and well-used model showing the various methodological decisions one must make when designing a research project, devised and published by Mark Saunders, Adrian Thornhill …

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