Several of my students have used, or are planning to use, focus groups in their research projects. I’ve seen this method of data collection used in rigorous research settings as well as looser market or customer research settings and have been pondering on the pros and cons presented. ‘A focus group saves so much time …
Tag: qualitative
Musings on visual methods
I was very lucky to attend a training session on the use of visual methods in research in January 2020. I say ‘lucky’ because I always feel that attending training or a research seminar or a conference is such an amazing privilege. I love learning and I love teaching and, as a teacher, I do …
Musings on methodology 