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Musings on methodology

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Tag: focus group

Musings on focus groups

On 2nd Jan 2022 By alisonlawson68In doing research, research methodsLeave a comment

Several of my students have used, or are planning to use, focus groups in their research projects. I’ve seen this method of data collection used in rigorous research settings as well as looser market or customer research settings and have been pondering on the pros and cons presented. ‘A focus group saves so much time …

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